At Spear, we also offer experiential marketing services through direct marketing. Direct marketing requires that a prospect be contacted directly by the company or its agents. It involves communicating one-on-one with each customer using foot soldiers or brand promoters. A foot soldier is someone hired by a company to directly contact potential customers. The foot soldier delivers marketing collateral such as brochures, catalogs and coupons to prospective customers in a community.

We utilize individual brand promoters, or “Foot Soldiers” to distribute marketing collaterals or products to target communities in an engaging and fun way. One of our core business offerings is the Creative Foot Soldier Marketing solution for clients seeking innovative and impactful direct marketing campaigns that can be fine-tuned to target even the smallest demographies within any area. The result will be a high return on investment for both our clients and their marketing campaign.   In the age of digital marketing where brands are searching for innovative ways to reach out to its customers, these paperless marketing techniques offer a low-cost, yet effective way to distribute marketing collaterals. If you want to spend your resources wisely, direct contact is the best way to capture the attention of customers without having to spend on expensive media channels. We are here to help your business grow and good foot soldiers are key.